We develop solutions, projects and strategies
to help companies to position themself, expand, innovate and evolve.
We were born in the age of speed and uncertainty and this always makes us lucid even in the middle of the storm.
We read, analyze, use and take advantage of tons of data.
We are your
We have created a horizontal work environment structure where we cooperate and discuss together. Our ideas are born this way.
in constant evolution
We strongly believe in learning by doing and growing with our customers day after day.
If there is no solution, we do not give up but create a new path.
Yes, we say it out loud. We create projects, campaigns, sales strategies using tools never applied before in that sector and the data confirm that our vision was right.
We are a family and every new client becomes part of it.
we do for
Digital & Advertising
We use the data to give a meaning to creativity.
Yes, we like being creative, but the proposal comes out from a market, sector and above all target analysis. We are dichotomous, as we have told you.
This is the method we adopt and the one that makes the difference:
Business Power Up
We have developed this method by working in the field. Thanks to an immersive analysis in your company, it allows us: to create a business from scratch, to relaunch your brand, to study sales techniques effective for your sector or to build a successful e-commerce. It begins with an analysis phase and develops into a branding strategy, sales objectives, KPIs and market growth.
We go big
I contacted Dichotomichlab because I had a business idea, but I did not know how to take the first steps. I had doubts about the sustainability and profitability of the business and I needed someone competent that could guide me through the whole the development path of my idea up to the arrival on the market.
What excited and satisfied me the most was the mix of creativity and concrete analytical data the team uses to work. I consider my project concrete, effective and optimized. I feel that I have maximized the effectiveness of my investments on the project in terms of both time and money. I would recommend working with Dichotomic Lab to anyone who, like me, wants to break into the market with his / her own product, project or business idea.
We contacted Dichotomic Lab because we needed to renew the image and diversify it, to make it corporate and unique, but also to adapt it to our various operating sectors: from private to multinationals. Their approach is diversified and heterogeneous: they are able not to fossilize on the mere requests of the customer, but offer alternative views and perspectives, so much that we have gradually expanded the field of collaboration.
We started from the image; we are studying software, processes, organization and new developments.
I would recommend Dichotomic Lab to anyone, both company and freelancer, who needs to build his image and communication, attack the market or reorganize his core business. They approach every project starting from scratch, without being standardized: they studied our field, our products, the target market and our customers and then, we started working together. Perhaps at first glance, it is not easy to fully understand their work, or understand why relying on a professional for aspects that could seem as everyone can do it by himself or herself. By working together, however, and seeing the results on the different fields, we end up expanding the collaboration and understanding that everyone has to do their own work, and they can do it very well.
I contacted Dichotomic Lab because I needed to create my digital identity starting from scratch and I did not really know where to start.
The things that impressed me most are the ability of the team to develop and propose new ideas, their organizational skill and the ability to achieve goals.
I was particularly impressed by their extreme precision, commitment and attention to the Customer’s requirements.
During the whole project, my idea has completely changed. They showed me an unexpected and extremely updated process that I saw taking shape with great enthusiasm. I would recommend this team to anyone who, like me, has a short time to dedicate to the highly important digital world to promote their business.
Strongly recommended! Top
When I contacted Dichotomiclab I needed a logo for my brand: I lacked ideas and I was searching for help not only in the realization of the project, but also to find out what I wanted my logo to communicate. This was one of my biggest difficulty along with the short time available to think about it.
The most exciting thing was seeing the project come to life, exactly as I liked, thanks to the intuitive ability of DichotomicLab. It is not easy to make it clear what you would like to communicate without knowing it yourself as client first. It was amazing to feel understood and guided with competence and willingness along this path. It was not a mere realization of a project but a real act of maieutic.
My idea has changed during the process. Looking at the almost perfect black and white proposals has allowed me to depict them in the context and therefore, gradually, I got a clear idea of what I liked and what I did not like. Not only the meaning of the logo, but also the shapes and the style. The team’s suggestions and points of view were valuable for me, for example about the choice of colors.
I would recommend any self-employed worker to cooperate with DichotomicLab for the accuracy, the reliability and the promptness to accomplish the project (important factors for a freelancer!). The consistent number of different drafts has significantly helped me to clarify my ideas. The questions they made at the beginning to know me better, and their willingness even in making last-minute changes made me feel guided and heard.
For a freelancer, there is nothing more important than the logo. At the end of the work, you will have something in your hands that represents yourself, created with the right timing, in such a serene and professional context. I think it is something not for granted.
In addition, there is a young atmosphere, which shows enthusiasm and passion but also professionalism, clarity of purpose, well-reasoned but concise communications: it cannot but be the perfect place especially for young entrepreneurs and freelancers.
Let's have a coffee
Let’s have a talk, even on Skype, about your next goals and your ideas on how to overcome the obstacles of the post Covid-19 market.